The Marketer's Edge - Strategy, Customers, Pricing and the Forces Reshaping How the World Sells #1013219

Your competitors are closing deals with customers you never even see coming.
In a market reshaped by digital channels, shifting customer expectations, and pricing pressure from every direction, instinct alone isn't a marketing strategy anymore. The Marketer's Edge gives working marketers, business owners, and students a practical, research-driven playbook for how modern marketing actually works.
Inside, you'll find:
A complete marketing research process, from defining the problem to turning raw data into decisions you can act on
How to segment, target, and position in markets that keep fragmenting
Pricing strategy that protects margin instead of racing competitors to the bottom
What digital marketing really requires: SEO, PPC, CRM, e-commerce, and working with influencers the right way
The regulatory tripwires marketers walk into in tobacco, alcohol, and multi-level marketing, and how to stay on the right side of them
A step-by-step SWOT-to-strategy framework, plus a look at how tools like HubSpot turn leads into customers
Written by George U.K. Chima, PhD, this book doesn't stop at theory. It works through real frameworks and real constraints, law, ethics, and limited budgets, that most marketing books skip entirely.
Scroll up and grab your copy to start building a marketing strategy that holds up in the real world.