The Forces That Make or Break Business #1013224

Running a business in Nigeria, across Africa, or in any emerging market means operating inside forces most Western business books never mention -- and this book names them plainly.
Dr. George U.K. Chima maps the real business environment: the institutions, pressures and actors that decide whether a company survives or collapses.
Inside, you will learn:
How the business environment itself -- regulatory, economic, social and political -- shapes what is actually possible for a company to achieve
How multinationals are actually run, and what that means for local businesses competing alongside or against them
How resource extraction and multiple taxation quietly erode the business environment, and what it costs ordinary companies
What genuinely motivates employees and global teams, beyond pay alone, in markets under pressure
How banks and telecommunications firms compete, and what that competition reveals about the wider economy
The practical realities of government, regulation and policy that determine which businesses thrive and which do not
This is a clear-eyed account of doing business in the emerging world, built for owners, managers and policymakers who need to understand the terrain, not just the theory.
Scroll up and click Buy Now to understand the forces actually shaping your market.