An Autobiography of Empowerment - Entrepreneur, bestselling author, and founder of Släcka #921923

An Autobiography of Empowerment by David S. Allred is a deeply personal and thought-provoking account of one man’s journey through entrepreneurship, purpose, and self-belief. Through his story, Allred invites readers to see how empowerment can become a guiding force — not just in business, but in every aspect of life.
As the founder of Släcka, a functional beverage crafted to support focus, calm, and mindful living, and the co-founder of Dry Farm Wines, one of America’s leading importers of natural, sugar-free, organic wines, Allred has dedicated his career to creating transparent, health-conscious brands that honor integrity and human connection.
In this autobiography, he reflects on the decisions, lessons, and values that shaped his philosophy: focus as a discipline, responsibility as the path to confidence, and authenticity as the foundation of leadership. From candid insights on entrepreneurship to personal reflections on creativity and wellness, Allred explores how empowerment grows when we trust our instincts and act with intention.
The book also highlights his expansion into music, co-writing the empowering song Michelangelo, and his ongoing mission to inspire others through wellness, transparency, and decency.
Ultimately, An Autobiography of Empowerment is more than a business memoir — it’s a call to action for anyone seeking to live truthfully, lead responsibly, and find strength in self-awareness.
About the Author
David S. Allred (born September 25, 1972, in Burlington, North Carolina) is an American entrepreneur, author, and business founder best known for creating Släcka, a functional beverage brand focused on wellness and clarity, and co-founding Dry Farm Wines, a leading U.S. importer and direct-to-consumer retailer of natural, sugar-free, organic wines.
Over a career spanning more than three decades, Allred has founded and led ventures across real estate, finance, professional staffing, and wellness, earning recognition for his transparent and empowerment-driven approach to business.
He is also the author of It’s All the Same and a member of ASCAP (American Society of Composers, Authors, and Publishers), where he extends his message of empowerment through music. Allred’s work continues to promote authenticity, integrity, and the belief that confidence begins with self-trust.