Van Gogh's Marketing Miracle - Why Van Gogh Was Poor In His Lifetime and How Storytelling Transformed His Paintings into Multi-Billion Dollar Assets #933878

There's a paradox that haunts the art world, and it's one of the most instructive lessons in business, marketing, and human nature. Vincent van Gogh painted some of the most beautiful, most valuable, most beloved works of art in human history. And yet, during his lifetime, he lived in poverty. He couldn't sell his paintings. He struggled to feed himself. He was, by any measure, a commercial failure.
Today, a single Van Gogh painting—just one—can sell for over $80 million. His body of work is worth billions. He's arguably the most famous artist in the world. Children who've never been to a museum can recognize his sunflowers. His name is synonymous with genius.
So what happened? Did the world suddenly develop better taste? Did people suddenly understand art better? Did Van Gogh's paintings somehow become more beautiful after he died?
No. The paintings are the same. Van Gogh's talent didn't increase posthumously. What changed was the story. What changed was the narrative surrounding his work. What changed was how his art was positioned, promoted, and presented to the world.
This is a book about marketing, but it's not a typical marketing book. It's about how a man who couldn't market himself to save his life created something so profoundly valuable that it became one of the most successful brands in history. It's about how storytelling, narrative, positioning, and advocacy transformed a struggling painter into a legend.