The Toyota Innovation System - How the World’s Most Reliable Automaker Creates Breakthroughs #939898

Toyota is admired worldwide for its quality, efficiency, and legendary Toyota Production System (TPS). But hidden behind the production lines is a lesser-known engine of success: Toyota's systematic approach to innovation.
From the launch of the Prius—the world's first mass-produced hybrid car—to today's race toward solid-state batteries and hydrogen power, Toyota has consistently turned long-term vision into market-shaping technologies. Unlike Silicon Valley "moonshots" or Western automakers' trial-and-error strategies, Toyota innovates with a repeatable system built on discipline, leadership, and philosophy.
In this groundbreaking book, Dr. Mohamed Hamed Ahmed Soliman reveals:

• How Toyota's Chief Engineer System empowers individuals to lead radical innovation.
• Why Set-Based Concurrent Engineering accelerates development and reduces risk.
• The difference between Kaizen (incremental) and Kakushin (radical) innovation—and how Toyota balances both.
• The inside story of the Prius Project (1993–1997) and its global impact.
• What Toyota's approach means for the future of electric vehicles, hydrogen, and autonomous tech.

Whether you are a business leader, entrepreneur, engineer, or innovation strategist, this book gives you a rare look at the systematic, repeatable process of innovation at Toyota—and how you can apply the same principles to your own organization.