Summary of Flip The Script by Oren Klaff :Getting People to Think Your Idea is Their Idea   - A Comprehensive Summary #804498

Flip The Script

In today's challenging sales landscape, buyers are no longer solely reliant on salespeople for information and guidance, thanks to the internet. 

Instead, they invest significant time in research before making a purchase, often forming opinions before setting foot in a store. So, how can 21st-century salespeople convince someone to buy from them? 

It all begins with establishing rapport and positioning oneself as an equal to the potential customer. The key message here is that people will only listen to you if they perceive you as an equal.

In reality, social status is one of the most difficult things to alter, typically remaining fixed from birth. However, for salespeople, there is a slight difference. 

They can adjust their perceived social status to align with the buyer's. But how? Well, one's societal position can be inferred through external cues, the language they use, and the image they project.