Summary: Leap - Review and Analysis of Schmetterer's Book #92532

di BusinessNews Publishing

Business Book Summaries

(Ancora nessuna recensione) Scrivi una recensione
9,99€

Leggi l'anteprima

The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".

This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
Aggiunta al carrello in corso… L'articolo è stato aggiunto

Con l'acquisto di libri digitali il download è immediato: non ci sono costi di spedizione

Altre informazioni:

ISBN:
9782511017906
Formato:
ebook
Anno di pubblicazione:
2014
Dimensione:
1.28 MB
Protezione:
watermark
Lingua:
Inglese
Autori:
BusinessNews Publishing
Anteprima:
Anteprima